In a piece published today, the three artists are interviewed about the global prospects of the music coming out of Africa, African artists, and in general, the look of today’s music scene.
Especially in Nigeria, a country that has led the export of indigenous sound globally, with artists like Wizkid, Burna Boy, Rema, and the trio of Davido, Mr Eazi, and Tiwa Savage, enjoying great success outside the shores, even as work still remains to be done, to enable African creators to eat as large as they deserve from these tables.
Tiwa Savage, not new to international recognition and contracts, said this:
A lot of times when we drop a record, it’s put on playlists like [Spotify’s] African Heat. We already come with huge followings. I look forward to when we’ll be on the same playlists as Billie Eilish or Justin Bieber. Give us that kind of global campaign — treat Afrobeats like a pop record and not a tastemaker record or something that cool urban kids in the diaspora listen to. How often do you see an American artist get signed and he or she already has 5 million followers on their own? Even 1 million? And you don’t want to give them the same push as Bieber? If [African artists] even had 25% of that push, Davido and Eazi would be billionaires. That’s the vision I want for Afrobeats. They haven’t even begun to scratch the surface. But when they do, it’s going to explode. What we’re enjoying now is the blood, sweat and tears that we’ve been putting up as individual artists.